This site is running by a group of people who have their own job distribution including marketing, communication and so on. The president and CEO of the site, Jo Wilson Wade, is a veteran of promoting the Lafayette-West Lafayette tourism and travel industry.
The purpose of the site is mainly to increase awareness of Tippecanoe County as a travel destination by implementing effective marketing strategies. It is also seeking to promote Tippecanoe County and the surrounding area as an attractive travel destination by enhancing its public image as a dynamic place to live, work and play.
The target audiences of the posts on the site are basically people travelling to Lafayette and West Lafayette and those who live here as well. Thus, many blogs posted are serving to provide places to travel and for people who either live here or want to travel here to relax. For example, the Lafayette Theater and the Water Park posted recently are the two places people may want to pay a visit to during spare time.
The posts are basically at moderate length. Actually many of them are short posts and are easy for audience to read in just a few minutes. Basically, every post starts with some background history about the place which people may be interested in. Then it provides some statistics or personal stories about the place. For most of the posts, they contain basic information, including the address and website people can visit, about the tourist attraction it is introducing.
In average, the site provides over 10 posts each month and had a peak of 31 posts in May this year. While most of the posts are writing in a third-person view, there are also posts writing in first-person perspective such as the one called Family Trips to make the place it is writing about more attractive and emotional to the audience. Almost every post includes photos and the picture type varies a lot. There are both photos of the environment around the places and also how tourists are interacting with the places.
Handong's blog 